About Us

Lilly Bliss Lingerie has now been operating for over 5 years and rose from a basic desire to buy professionally fitted attractive and supportive bras. Gillian (Jill) McCallum and her daughter always had problems as they needed bigger than a DD cup.

Although many Australian women are bigger than DD, there was an evident lack of choice and bra shopping was an unpleasant experience where women were treated as a bit of a problem and advised not to expect to find nice bras in their size.

Lilly Bliss has a vast range of fine lingerie catering for all women’s shapes and sizes.

The Issues

  • Very limited range of D cup and above
  • Available styles were unattractive and unflattering
  • The few attractive bras were poor quality and provided very little support
  • Staff had little empathy and limited knowledge, and Fitters were poorly trained with little understanding of how to fit women with fuller busts 

The Vision

  • To change the way women, not only those with fuller busts, but generally how they look and feel about themselves
  • To cater to women’s needs in a professional, courteous and manner that cannot be bettered
  • To build relationships with our customers and not just sell a product
  • To learn from and listen to our customers regarding their lifestyles, needs and wants, and to work with them to provide an optimum service and product
  • To provide a relaxed, exciting and satisfying shopping experience

Our Services

  • Professional Fitting Service
  • Mastectomy Fitting and Supplies
  • Lingerie 8 – 26, A – M cup
    • Everyday Basics
    • Front Opening
    • Leisure / Sleep Bras
    • Soft Cups
    • Underwire
    • Sexy and Special
    • Mastectomy
    • Maternity
    • Sports
    • Post Operative
  • Swimwear
  • Sleepwear
  • Shapewear
  • Hosiery
  • Accessories / Miscellaneous