Lilly Bliss Lingerie has now been operating for over 5 years and rose from a basic desire to buy professionally fitted attractive and supportive bras. Gillian (Jill) McCallum and her daughter always had problems as they needed bigger than a DD cup.

Although many Australian women are bigger than DD, there was an evident lack of choice and bra shopping was an unpleasant experience where women were treated as a bit of a problem and advised not to expect to find nice bras in their size.

Lilly Bliss has a vast range of fine lingerie catering for all women’s shapes and sizes.

The Issues

• Very limited range of D cup and above
• Available styles were unattractive and unflattering
• The few attractive bras were poor quality and provided very little support
• Staff had little empathy and limited knowledge, and Fitters were poorly trained with little understanding of how to fit women with fuller busts 

The Vision

• To change the way women, not only those with fuller busts, but generally how they look and feel about themselves
• To cater to women’s needs in a professional, courteous and manner that cannot be bettered
• To build relationships with our customers and not just sell a product
• To learn from and listen to our customers regarding their lifestyles, needs and wants, and to work with them to provide an optimum service and product
• To provide a relaxed, exciting and satisfying shopping experience

Our Services

• Professional Fitting Service
• Mastectomy Fitting and Supplies
• Lingerie 8 – 26, A – M cup
  • Everyday Basics
  • Front Opening
  • Leisure / Sleep Bras
  • Soft Cups
  • Underwire
  • Sexy and Special
  • Mastectomy
  • Maternity
  • Sports
  • Post Operative
• Swimwear
• Sleepwear
• Shapewear
• Hosiery
• Accessories / Miscellaneous